Read about this a while back on The Book of Revelations (word up Gibbo!) but I think it's worth mentioning as it adds a bit of context to creating with online content. Mike Arauz thought up the ‘I’d rather be watching porn’ test in order to measure how good digital ideas actually are. Seen as everything on the internet is effectively your competition, web-based stuff, ads and online experiences should aim to be so compelling that users won’t stray onto certain other sites.
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