...the ads on YouTube. Those mandatory ones before you're allowed to watch your clip. Is this really a good time to talk to your audience? I think not. I want to watch 'The kid with two heads’ and I want to watch it now. Force feeding like this only lands the brand in question on the back foot right from the off. There's no point treating it like TV, it's not. So why just slap a 30 second commercial before allowing someone content?
In summary, Ads before YouTube clips - get rid of 'em! And whilst they're at it they can get rid of those annoying text pop-up annotation thingys too. End of rant.
Thursday, 19 November 2009
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