Everything remembers us!
Ebay’s homepage show a plethora of items you’ve previously searched for.
Ditto Amazon.
Google personal autofills are similar.
Ones YouTube habits are tracked.
And Facebook are at it big time, what with highly personalised ads, the ‘people you may know’ thing and generally bombarding everyone with page suggestions and such. Not to mention the fact that if you have a Clubcard then Tesco's computer will remember when you bought a ploughmans, 4 pack of crumpets and a hunk of brie at 3.52am, March '05.
Last weeks e-mail from thetrainline: “Hi James, are you traveling from London Paddington to Stroud again this Christmas? Beat the festive rush and book now etc etc etc...”
I wonder how long sites keep your data for? Decades presumably. Or ‘til you crock it. These sites should also stop pretending to be your mate by using your name all the time: “Hi James. James, have you considered our latest deals James? hurry James, offer ends soon James.” Why do they do that? Noone’s kidded by it, we all know it's just a database that spits out our name every month. Being over personal is a bit used car salesman-ish. And three year old typos can mean Play.com still refer to you as ‘Jamws’.
This level of personalisation may be to some peoples liking, and in one way it seems each brand has good intentions (to make things quicker/easier for us) but it's all adding upto a vague sense of deja-vous whenever you're browsing the net. With every site you visit remembering your whole sworded history together, it’s starting to feel like brands are stalking us.
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ReplyDeleteI had one of these last week but from a website that i have never registered with. I visited the site once and the next day i had an email from them saying that they saw i was interested in their products and why i should join them. They must copy my IP or something. Scary shit.
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