Robin of Shoreditch

For those of you who aren't quite familiar, Robin of Shoreditch are on a mission to rob from the rich to give to the poor ...Although instead of Russell Crowe it's a gang of Ad creatives, and instead Sherwood's paupers, it's victims of the Haiti earthquake.

Their latest inititive involves Innocent and helping kids get their 5 a day.

Innocent - a one off idea special from Robin of Shoreditch on Vimeo.

An ingenius way to help children stay healthy. And so simple! I love the idea that it becomes part of their routine like 'Milk time', ie: not just telling kids to eat fruit but making it fun for them to do so.

RoS.